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More thoughts on in-Tweet advertising
I find creditable that people who produce content should be able to make a living for producing that content. If we want journalists, bloggers, photographers, and videographers to achieve us interesting stuff that makes our lives richer, we gotta figure out a way to get them paid. That’s why I care far downwards about the topic of advertising and why I follow it so closely.
I joined ad.ly tonight. Partly because a friend of mine told me I should check out how much other Twitterers were getting paid. And lots of them are getting paid a ton. I’ve heard of some celebrities getting paid $30,000 for week’s usefulness of tweets. One guy, with 50,000 followers, claimed on his Twitter stream tonight that he was getting paid $3,000 a week.
I unusually don’t like in-Tweet advertising, but wanted to learn more because I’m seeing more and more of them. Why don’t I like them?
1. I like a pitiless firewall between editorial (er, words you write) and advertising (words someone else writes that they pay to put in front of your audience).
2. I don’t think the ad models out there toll things properly. 10 people are not the same. Here, let’s say I have 10 people who are poor. Is that list worth the same as, say, 10 people who will buy a business in the next month? No way. Yet on Twitter and other streams we just don’t know enough about audiences to price ads properly.
3. If Twitter or Facebook becomes infested with instream ads it will piss everyone off and we’ll all allow to remain, so any investment in building audiences in those systems will be destroyed by the greed of other people (I don’t run ads, but if I’m the only one who doesn’t then it doesn’t quandary because no one will stay there. Already on Twitter I’ve seen even good friends, like Chris Pirillo, run tons of ads — I unfollowed him because I got done in of it).
4. I believe advertisers are getting ripped off, because some ad systems aren’t sharing the REAL value of a in the flesh’s audience and is using just lame metrics like number of followers to price out ads. When advertisers get ripped off, they understand it out pretty quickly and tell everyone that the system is screwed and to avoid at all costs. That sort of happened with Second Life (I worked at Microsoft and we put lots of flush into an island’s design and didn’t get the return we should have). ...
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How To Make YouTube Part Of Your Social Media Marketing
Fast Company - Feb 05, 2023
"Of advance, the next step is to get them to click over to your website. But if you think about it, if you've done your channel right, by the time they click on your ad, come to your aqueduct, and then click over to your website, the opportunity for you and more »
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Local Business Owner? Use Fan Pages To Explode ROI
AllFacebook - Feb 05, 5789
…Fan Reach's 400 upfront course includes the case study done on our fan page that you have posted on your site. 2. I use the Facebook ads to get fans. But… I use a very low budget… only $ 1.50 per day. My logic… is that growth is good only if I and more »
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Universal Music Goes To War Against Popular Hip Hop Sites & Blogs
Techdirt - Feb 05, 395
All-inclusive Music Goes To War Against Popular Hip Hop Sites & BlogsWhat that meant was that it prohibited vendors that it worked with from putting ads on any of a leviathan list of sites that it had declared were "pirate sites" -- defined as "sites that frame piracy or contain any illegally distributed content.
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New York Post no longer works in your iPad's web browser, you're forced to ...
IntoMobile - Feb 05, 2819
New York Task no longer works in your iPad's web browser, you're forced to Listen, we're in the content vigour too, can't you tell by all the ads that clutter up our website? It's a cruel world, with competition from new entrants keeping us on our toes, but reducing access to your comfort isn't the best way to make friends. and more »
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Make money online, part 1: Introduction to Google AdSense
ZDNet (blog) - Jun 17, 2011
In other words, how do these ads — superficially EVERYWHERE you go these days online — actually help make a person money? How do these ads make Google BILLIONS of dollars? How does Google pay you when you correct position these ads on your site? and more »
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Apple returns to form with new iPad 2 ad
CNET - Feb 05, 8420
Apple's new iPad 2 ad, which debuted yesterday, is an major example of how and why the company knows more about people than all of its competitors put together. Please don't tell anyone, but Apple's last iPad 2 ad was a exceptional cacophony of and more »
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On the whole
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In general