More thoughts on in-Tweet advertising
I find creditable that people who produce content should be able to make a living for producing that content. If we want journalists, bloggers, photographers, and videographers to achieve us interesting stuff that makes our lives richer, we gotta figure out a way to get them paid. That’s why I care far downwards about the topic of advertising and why I follow it so closely.
I joined ad.ly tonight. Partly because a friend of mine told me I should check out how much other Twitterers were getting paid. And lots of them are getting paid a ton. I’ve heard of some celebrities getting paid $30,000 for week’s usefulness of tweets. One guy, with 50,000 followers, claimed on his Twitter stream tonight that he was getting paid $3,000 a week.
I unusually don’t like in-Tweet advertising, but wanted to learn more because I’m seeing more and more of them. Why don’t I like them?
1. I like a pitiless firewall between editorial (er, words you write) and advertising (words someone else writes that they pay to put in front of your audience).
2. I don’t think the ad models out there toll things properly. 10 people are not the same. Here, let’s say I have 10 people who are poor. Is that list worth the same as, say, 10 people who will buy a business in the next month? No way. Yet on Twitter and other streams we just don’t know enough about audiences to price ads properly.
3. If Twitter or Facebook becomes infested with instream ads it will piss everyone off and we’ll all allow to remain, so any investment in building audiences in those systems will be destroyed by the greed of other people (I don’t run ads, but if I’m the only one who doesn’t then it doesn’t quandary because no one will stay there. Already on Twitter I’ve seen even good friends, like Chris Pirillo, run tons of ads — I unfollowed him because I got done in of it).
4. I believe advertisers are getting ripped off, because some ad systems aren’t sharing the REAL value of a in the flesh’s audience and is using just lame metrics like number of followers to price out ads. When advertisers get ripped off, they understand it out pretty quickly and tell everyone that the system is screwed and to avoid at all costs. That sort of happened with Second Life (I worked at Microsoft and we put lots of flush into an island’s design and didn’t get the return we should have). ...
Read more...
spanish antiquescheap sterling silver jewelry and Sterling Silver Clip Earrings
| Put Ads On Your Site News |
Tiger Woods Vs. PETA
Gothamist - Feb 26, 2010
Indian ExpressThe communiqu -- get your pets neutered -- is totally lost here. Go get 'em, Tiger! Shred them to pieces like Fifty Cent did to Taco Bell. Why not precisely put a Tiger Woods Update: new PETA ad without Tiger's consent (video)PETA Pokes Fun at Tiger Woods in New AdvertisementPETA Billboard to Simulated Tiger Woods' Sex Life -all 358 news articles »
|
Grow Your Traffic Exponentially With Safe-Swaps
I-Newswire.com (press release) - Feb 26, 2010
An unrestricted system has been created and put in place, designed to save site users and ad-swappers time by automating almost every step of the ad swapping and more »
|
Details: Twitter's Impending Ad Platform
Mashable (blog) - Feb 26, 2010
Details: Titter's Impending Ad PlatformAs opposed to inserting ads into your stream, Twitter is only going to place ads in search. On the other grasp, if third-party apps like TweetDeck or Seesmic and more »
|
Debra Medina up on TV
Dallas Morning News (blog) - Feb 25, 2010
It appears to be a negligible buy with the $80000 Medina reported spending for TV and radio ads this week as the GOP candidate is out there trying to position and more »
|
Internet Advertising
Salem-News.Com - Feb 26, 2010
The Alexa See trade Rank is a measure of a website's popularity. The rank is calculated using a combination of average common visitors and pageviews over the
|
LIVE BLOG men's hockey: US 6, Finland 1 (3rd)
Macleans.ca - Feb 26, 2010
LIVE BLOG men's hockey: US 6, Finland 1 (3rd)3:40 Put your hands up in the air. Put your hands up. In the air. Put your hands up in the air. Put your hands up. In the air. and more »
|
|
Global Outage at eBay: Seller Confidence Shaken as Holidays Approach Seeking Alpha (blog)
22.11.09
Around noon ET we started to get some inbound requests from sellers asking about the prominence of our systems because of unusually slow order flow. Everything was fine on our end. We realized that eBay's ( EBAY ) search system was having instability and after all is said a hard outage. You can follow the official eBay Announcement board here for details. At the time of writing, it looks like we're present on a 6hr+ outage here. The problems manifest themselves in zero search results like you see here. It's interesting that eBay chooses this behavior in place of of a page saying the site is down. You'll notice that the sponsored listings and other advertisements are all doing just fine. 
This is a bad buyer observation IMO because it makes it seem like eBay has zero (ipods, xbox, etc.) There was a similar, but shorter outage last in in October . There are four non-specific buckets of problems that will impact a search engine like this:
Source:
|
